CASE STUDY
CANADIAN WOMEN’S CHAMBER OF COMMERCE (CANWCC)
EMPOWERING THROUGH DIVERSITY, EQUITY, AND INCLUSION
Maximum Impact for Allied Women
Introduction
InFounders Masterminds proudly partnered with the Canadian Women’s Chamber of Commerce (CanWCC) to offer Masterminds to their members. In a landscape where women represent just 16% of entrepreneurs in Canada, CanWCC’s mission is not just important; it’s critical. This case study sheds light on how InFounders Masterminds provided a transformative space where women entrepreneurs could unite, elevate each other, and create remarkable networks and opportunities.
The Challenge
Women entrepreneurs are often isolated. CanWCC wanted to support them all while being aware that women entrepreneurs are also highly protective of their time as they often struggle to balance entrepreneurial ventures, motherhood, and household responsibilities. They brought InFounders Masterminds to offer their members a community of peers that would bring them a substantial ROI on their time.
Transformative Stories: Empathy, Resilience, and Growth
InFounders Masterminds provided a unique platform for women entrepreneurs to connect and collaborate. Having many challenges and experiences in common, these women bonded with deep empathy. They were immensely generous to each other, checking in outsides of meetings and supporting each other with tactical as well as mindset constraints. On top of this, these CanWCC members had powerful stories of accomplishments from their Mastermind ranging from overcoming imposter syndrome to closing major contracts to propelling their business revenues 10x.
Jennifer Haufler, below, was a CanWCC member.
KEY TAKEAWAYS
1. Common Shared Experiences Fuel Deeper Connections
Seeing how participants were finally found to be surrounded by fellow women entrepreneurs who understood their reality, bonds within CanWCC Masterminds were sometimes even deeper than our typical InFounders Masterminds.
2. Reframing Mindsets
Women entrepreneurs often grapple with intricate emotions that can hinder their progress and limit their potential. These emotions, such as self-doubt, imposter syndrome, and fear of failure, can create mental barriers, trapping them in their thoughts. Addressing these emotions and developing emotional resilience is crucial to unlocking their full potential and empowering them to succeed in their entrepreneurial ventures. Emotional support provided in these Mastermind sessions played a pivotal role in helping women entrepreneurs navigate these challenges and move past emotional barriers to achieve their goals.
3. Meaningful Connections Amplify Impact
The Mastermind’s focus on empathy and understanding, coupled with efficient time management, allowed women to navigate challenges swiftly, amplifying the impact of their businesses.
4. Pooling Women-Specific Resources
As women entrepreneurs, participants had unique and powerful recommendations of resources, insights, grants, and connections that were tailored for other women entrepreneurs like them.
EXPANDING NATIONALLY
With the great success of these local cohorts, CanWCC will soon be expanding its InFounders Masterminds to its members at the national level.
We are thrilled to be helping them support a growing number of women entrepreneurs all across Canada!
CONCLUSION
InFounders Masterminds, in partnership with CanWCC, has become a beacon of support, empathy, and efficiency for women entrepreneurs. Together, we celebrate the strength of diversity, equity, and inclusion, acknowledging that a true community of support can yield transformative results.
WHY MASTERMINDS
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